Case Study

Making Traditional Interior Design Brand Speak to Modern Customers

Creating a strategic brand identity for a family-owned furniture and interior design company that bridges 30 years of heritage with contemporary design needs while expanding their reach to new target audiences.

Client

Sanimex

services

Rebranding
Brand Strategy
Logo Design
Visual Identity

year

2024
Goals
  • Refresh the brand image while maintaining core values
  • Reach new target audiences (younger clients, architects)
  • Create consistent communication across offline and online channels
  • Position as an expert in interior design
    • Our approach

    The key challenge was maintaining the family business values while giving it a modern character. We conducted a comprehensive rebranding process that covered both strategic and visual aspects of the brand.

    Key elements

    Strategy:

    • Defining a new big idea: "Style that works everyday"
    • Identifying precise personas and target groups
    • Developing consistent tone of voice

    Visual:

    • Creating modern logo that references brand heritage
    • Developing comprehensive visual identity system
    • Designing marketing materials system

    Implementation:

    • Preparing detailed brand book
    • Developing social media communication strategy
    • Creating templates and guidelines for daily communication

    ‍

    results
  • Modern visual identity maintaining brand DNA
  • Consistent communication system for different target groups
  • Precisely defined social media strategy
  • Complete brand book as a tool for further development
  • Ready-to-use templates and guidelines for daily communication
    • No items found.

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