Goals
Our approach
The key challenge was maintaining the family business values while giving it a modern character. We conducted a comprehensive rebranding process that covered both strategic and visual aspects of the brand.
Strategy:
- Defining a new big idea: "Style that works everyday"
- Identifying precise personas and target groups
- Developing consistent tone of voice
Visual:
- Creating modern logo that references brand heritage
- Developing comprehensive visual identity system
- Designing marketing materials system
Implementation:
- Preparing detailed brand book
- Developing social media communication strategy
- Creating templates and guidelines for daily communication
THE result
