Case Study

Empowering Energy Independence Through Modern Brand Identity

Creating an impactful brand system for a solar energy company that transforms technical solutions into an appealing, trustworthy business offer - helping companies achieve energy independence through modern solar farms.

Client

Resso

services

Logo Design
Visual Identity
Branding

year

2022
Goals
  • Transform technical expertise into clear brand message
  • Create a trustworthy, modern visual identity system
  • Develop comprehensive brand guidelines
  • Position the brand as an energy independence enabler
  • Design templates for consistent communication
    • Our approach

    We focused on balancing technical authority with approachability, creating a brand system that makes renewable energy solutions feel innovative, reliable and understandable.

    Key elements

    Strategy:

    • Developed key brand attributes and messaging platform
    • Created communication framework for different audiences
    • Established brand voice and tone guidelines
    • Defined content pillars for ongoing communication

    Visual:

    • Designed minimalist yet dynamic logo system
    • Created distinctive orange and black color palette
    • Developed custom typography hierarchy
    • Built comprehensive visual language system

    Implementation:

    • Delivered detailed brand guidelines
    • Created templates for key touchpoints
    • Provided social media content framework
    • Designed presentation and document templates
    results
  • Modern visual identity that elevates brand perception
  • Clear brand system supporting consistent communication
  • Flexible templates enabling efficient content creation
  • Professional brand presence across all touchpoints
  • Cohesive visual language reflecting brand values
    • No items found.

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