Case Study

Making Space Tech Accessible Through Strategic Branding

Creating a strategic brand identity for a space technology startup that enables effective communication of complex technical solutions while supporting fundraising efforts and international expansion.

Client

Edge Aerospace

services

Branding
Brand Strategy
Logo Design
Visual Identity
Sales pitch

year

2024
Goals
  • Position as a credible player in the space sector
  • Support fundraising activities
  • Facilitate technical communication
  • Build foundation for international expansion
    • Our approach

    Through strategic workshops, we developed the concept of "Engineering Excellence Combined with Beauty," which became the foundation for a comprehensive identity balancing technical sophistication with communication accessibility.

    Key elements

    Strategy

    • Brand positioning combining technology with accessibility
    • Tone of voice balancing expertise with approachability
    • Communication system for diverse audience groups
    • Big Idea was designed to be broad and inclusive, ensuring that all future products align seamlessly with the brand's core vision.

    Visual

    • Modern identity system with precise design language
    • Technical blueprints reimagined with contemporary aesthetic
    • Terminal green as distinctive color accent

    Implementation

    • Comprehensive brand guidelines
    • Investor presentation templates
    • Technical documentation system
    • Marketing materials
    results
  • Played a pivotal role in securing hundreds of thousands in funding through successful support for investment rounds.
  • Enhanced credibility with investors and clients
  • Streamlined technical communication
  • Created differentiation from competitors
  • Built solid foundation for international expansion
    • No items found.

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